Switzerland Tourism: How to optimize your digital communication
Learn how Switzerland Tourism cut through complexity and optimized their digital communication with focus on quality assurance and SEO.
Guest speaker: Pascal Bieri - Head of Digital Publishing & Data Network
How are the following challenges implemented on myswitzerland.com?
- Multilingualism on the website
- Spelling and content quality
- Prioritization in digital marketing
- Implementation of branding guidelines
More information can be found here: https://siteimprove.com/en-gb/digitalization-and-marketing-in-tourism/