Switzerland Tourism: How to optimize your digital communication

Learn how Switzerland Tourism cut through complexity and optimized their digital communication with focus on quality assurance and SEO.

Guest speaker: Pascal Bieri - Head of Digital Publishing & Data Network

How are the following challenges implemented on myswitzerland.com?
- Multilingualism on the website
- Spelling and content quality
- Prioritization in digital marketing
- Implementation of branding guidelines

More information can be found here: https://siteimprove.com/en-gb/digitalization-and-marketing-in-tourism/